Process

How We Work

We understand far too well the importance of a well-document software development process. The process of developing software is not a perfect science. It encompasses many activities, including coding, resource management, time scheduling, and partly good luck. Regardless of the complexity or size of your project, project management generally involves breaking down the entire process into individual steps that can be handled independently. This remains the case for both massive enterprises and small startups. It, therefore, becomes imperative that you marry up a project with the right development model or methodology to guarantee success.

Our Working Sources

Listen

Listen and learn. (Not you, us.) That’s the first thing we do. We listen to you. We ask you questions. We learn what your goals are and what it will take to reach them. We study your brand, explore your industry and get to know your customers. We also scope out your rivals. We figure out exactly what they’re up to. What they do, say, and why. We pinpoint weaknesses, examine their strengths, and see how your brand stacks up. We also check the facts. We research and analyze. But we don’t just sift through data, and crunch numbers, we read the tea leaves. We discover trends and patterns and look for key insights. That is what the Listen stage is all about. We’re not trying to make you feel important, we’re trying to uncover key insights that guide our thinking and yours, and lay the foundation for everything we do together.

Plan

With all due respect to Nike, we never “just do it.” While that may be a great strategy for starting a jogging routine, it’s no way to think about an integrated marketing strategy. So we think about it first. A lot. With our research done, the planning process turns that information into a clear set of consumer insights, user objectives and business goals. Paired with target personas and user experience data, this information helps us create an overall strategic vision for your brand that will define the digital state of the brand along with its messaging and positioning in the marketplace. At this point, we’re able to create a plan to bring this vision to life. We outline key brand features and selling points, messaging, media and communications plans, technology considerations, analytics strategy as well as business goals, objectives, and timelines. At the end of the Planning Stage, we and you will know where we’re going and how we’re going to get there.

Create & Iterate

At this point, we’ve done the math. We’ve strategized, quantified, and analyzed. We get it. We get your customers. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. Now, we figure out how. This is where the magic happens. Creative, social, search, tech, the account guys, our clients — we all work together. We mix it up. We cross-pollinate. We smash left-brains into right ones. We collaborate, discuss, laugh, and argue. Architectures are built and wireframes begin to take shape. The result of all this integration is, well… integration. We create ideas that help integrate a brand not just across different platforms but weave it into peoples’ lives. Ideas that engage, entertain, and inform. Ideas that consumers relate to. Ideas that jive with how they connect, converse, and consume. It’s what we call a brand ecosystem. Our clients just call it “awesome.”

Execute

This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns launched. Devils hidden in the details are found, and exorcisms performed. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content. This phase is one of the most extensive and collaborative processes, often involving roles that include user experience, interaction design, visual design, content and asset development, social media management, mobile design and development, SEO optimization, and more. For you, our client, this is the easy part. That’s the beautiful thing about our process. By the time the Execute phase begins, you’ve already made the tough decisions. You’ve seen the research and embraced the insights. You’ve approved the plan and shared the vision. There’s still work to do, but your focus begins to shift to ‘launch’ at this point in the process.

Measure

We‘ve got something to prove. We’re an agency, not an art house. When we create something that moves people, it’s so we can move them to our clients’ brands. When we inspire people, it’s so we can inspire sales. Our work is designed to work. In the Measure Phase, we make sure it does. By clearly defining our goals and objectives early in the process, we’re able to define key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test, and compare. We analyze. We figure out what’s working, and what could be working better. Through all of this, we’re able to track consumer behavior and get a better understanding of how customer data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand. And the best part is, our clients never have to take our word for it. You’re free to form your own opinions based on the data.

Optimize

In a real-time world, there’s no time to rest. You’ve got to keep moving. We never sit back and just admire our work because we’re constantly looking for ways to make it better. We use the data and results to optimize and improve the final product. The closest we get to “looking” back is when we measure the effectiveness of our work. And the only reason we look at how well we did, is to figure out what we can do better. If something’s not performing as it should, we tweak it. If it’s not working at all we drop it. If it’s blowing the lid off expectations, we double down. That’s what it’s all about. Continuous progress. Constant forward motion. We don’t want to just help you reach goals for sales, market share, or ROI, we want to help you shatter them. Our goal is to help your brand take a powerful, dramatic LEAP forward. And we do that one step at a time.

Engagement Model

We Believe That The Strength Of a Company Lies In The Strength Of Its Relationships!

Outsourcing is like riding in the backseat of a friend’s car with your mind preoccupied with other matters of significant importance. You don’t see the risks that the driver sees; you don’t even realize the tactical maneuvers he makes, and you don’t even care about the offending motorists.

It is not our wish that you experience a jolting or bumpy ride. It is our wish that your ride with Brand Your Work leaves you with only sweet and gratifying memories. One way that guarantees you a smooth ride that is equally enjoyable and satisfactory, is to learn how we run our operations at Brand Your Work.

SINGULARITY OR A MERGE

Typically, we employ 3 principal engagement models as our standard frameworks during our operation. We can however combine any of these models to fulfill your requirements.

DEDICATED OFFSHORE RESOURCES

Description: In this model, you simply hire our team of experts to take up your project. By doing so, you still stand to benefit from our experienced and proficient developers as well as our managers without necessarily going through the hustle associated with hiring such persons, managing rates of attrition, or the trouble of meeting their allowances and other benefits.

How it works: Our client, who is the business owner, furnishes us with a list of broad-based requirements. We then set up the most qualified team for the task and assign it to our client.Who is eligible to use it: Any business owner or private client with a slight idea of what he needs and more concerned about the core business other than troubling himself with the labor of software development, should opt for this particular model.

Fixed Price

This remains the most prominent model among our clients. It is characterized by predetermined project requirements, rigid deadlines and preset budgets.

How it works: In this model, we only assemble a group of experts to take up your project after identifying the requirements of your project, its milestones, budget, and the set deadlines. The number of experts working on your project may be increased at any one time depending on emerging needs of the project.

You will learn of any progress through the regular updates of the project manager Who is eligible to use it: Fixed price is most suited for business persons who intend to build just one development project.

TIME AND MATERIAL

In this model, the business owner (our client) pays the cost of the project based on the overall time invested by our experts in the development process.

How it works: Brand Your Work tacks together a team of experts composed of persons with different skills to work on your project. They may start off the process of developing your project without even a detailed specification. Depending on the contours of your project, we may find it necessary to alter or improve the composition of your team.

Just like in the other models, Brand Your Work will assign you a PPM (personal project manager) who is responsible for bridging the gap that exists between you and our company experts. Who is eligible to use it:This model is ideal for persons whose project scope and requirements are quickly evolving and changing form.

OUTSOURCING

Traditionally, your company will have to rise above the episodic and constant challenges of resource crunches and manpower shortage to accomplish its targets. Outsourcing will pave the way for you.

If your target market is a million miles away from your physical point of operation.

If your resources or capital can no longer sustain your operations due to billowing expenditure.

If you are currently experiencing some cash crunch which curtails the growth of your team.

If you cannot access the technical resources vital for your business operations.

If you cannot meet the deadlines demanded by your customers as per the agreement.

If your employees are not up to the task at hand.

Why OUTSOURCE?

Boost your profitability, gain more customers, win that trust, scale-up, break into new territories and minimize unnecessary expenses.

Outsource! Companies brave all kinds of elements as they journey the uncertain terrain of corporate growth. In the initial phases of a company’s life-time, there is this dubiousness surrounding its products among potential customers, as the target market weighs between the possibility of accepting your product and rejecting it.

It is this hard truth that motivates the need to identify a way of staying ahead of your competitors by providing unparalleled products or services. It is only after establishing your presence and gaining significant market share that you will see the need of scaling up your operations to sustain your growth.

CHALLENGES ASSOCIATED WITH OUTSOURCING

Outsourcing may not be entirely smooth and without hitches. You may experience any of the problems highlighted below

Having to deal with incompetent technical partners with little understanding about your business environment or customers

Suffering cultural differences with your vendor impacting negatively on your project.

Miscommunication during any of the various phases of project development jeopardizing your expectations.

A compromise on your rights of intellectual property by your vendor

Difficulties in budgeting for your entire project.

Compromised quality in the deliverables in contrast to your expectations.

Our Solution

At Brand Your Work, we take up your project and own it. Our team of experts spends a sizeable amount of time studying your business needs to be certain that you only get what you intended the program to do.

Our package of outsourcing services will bridge the gap between you and your customers guarantee you with your intellectual property rights, guide you on budgeting, and guard the essence of quality work.

FINDING THE RIGHT OUTSOURCING PARTNER

If you are a doctor and out to diagnose a certain disease, your outsourcing partner is the symptom reported by your patient.

It is therefore utterly important that you exercise due diligence in the process of picking out your partner. In the diagnosis case, a rigorous physical examination is critical; similarly, you need to observe certain things while choosing your outsourcing partner.

You can tell if your vendor will be up to the task by understanding the range of services he provides, his types of customers and if he possesses the relevant experience.

PARTNERSHIP PROGRAM

Join Brand Your Work’s Partnership Program and grow your business.

OFFSHORE PARTNERSHIP PROGRAM

We Believe That The Strength of a Company Lies in The Strength of its Relationships!

Brand Your Work has always believed in establishing long-term partnerships with its business associates & clients. We believe that the strength of a company lies in the strength of its relationships with customers, partners, employees, vendors & stakeholders.

Be it marketing firms, web design companies, software development companies or individuals, we have separate partnership proposals for all! Brand Your Work has formalized 3 different partnership programs each of which has been designed after looking into the profiles of various types of partners.

Our Partnership Programs have been designed to enable you to expand your business and increase its profitability, regardless of its current size. We can help you leverage new revenue streams by providing a broader range of services.

We will also provide you adequate sales support which will help speed up your sales cycles. With Brand Your Work as your office in India, you can not only enhance your delivery capacity but also reduce costs which in turn would make you more competitive in your local market.

Franchise Partnership Program

The Franchise program provides you with a readymade & reputed brand in Web Design & Development which you can sell further and start earning instantly. Besides the full range of our services, this program also enables you to showcase our Impressive Portfolio & Testimonials to prospects/clients in order to speed up the sales cycle and increase conversion rates. This partnership program is more suitable for individuals & small companies who have domain knowledge, sales skills and like networking with prospects but don’t have an established market or the right brand/projection to start converting clients. As our franchise, you will be our front-face in your local area and shall carry out client interactions and help in coordinating projects delivered to the client. You buy your local domain & hosting, we will host our website on your domain using frame forwarding. You convert business under our brand name and you work as our franchisee in your local area.

Private Label Partnership Program

The Private Label Partnership program is ideally suited to established companies who already have the ability to market services to a large number of clients & who wish to increase their delivery capabilities without increasing costs. The Private Label Partnership program allows your company to offer all of Brand Your Work’s services without the added responsibility of delivering these services to your clients. In other words, you can sell the services under your own brand, decide their own pricing structure but outsource your projects to Brand Your Work. We shall work as your extended team in India and would remain anonymous to your clients. You set pricing & generate orders under your Brand Name. You focus all your efforts on selling & we will be responsible for delivery of projects but we will always remain anonymous to your clients.

Refrral Partnership Program

The Referral Partnership Program is more suitable for individuals or small/medium companies who have access to a network with a large community of prospects & can recommend Brand Your Work’s services to them. You do not need to have any domain knowledge in Web Design & Development for referring prospects and you will not be required to involve in any hassles of client management or project management. You would get your referral commission straight from Brand Your Work and your earnings will be secured for every successful project we generate through you. The person you referred would never come to know about your referral commissions and would be grateful to you for referring them to a reliable & reputed service provider. You send a referral, we set the pricing & convert it to sale & finally after delivering the project successfully we share a part of our earnings with you!

Let's Start Creating Something Special